What type of insurance should Joe Motors purchase to maintain customer goodwill?

Garagekeepers Insurance is the appropriate choice for Joe Motors to maintain customer goodwill. This type of insurance provides coverage for customers' vehicles while they are in the care, custody, or control of the business, such as when vehicles are left in Joe Motors' possession for repairs or maintenance.

By having Garagekeepers Insurance, Joe Motors can assure customers that their vehicles are protected in the event of damage or theft while at the dealership. This not only enhances customer confidence but also fosters positive relationships and goodwill, which are critical for any business, especially in the automotive sector where trust is a significant factor in customer satisfaction.

In contrast, Vehicle Liability Insurance primarily protects the business against claims due to bodily injury or property damage caused by vehicles owned or operated by the business. Comprehensive Auto Insurance covers physical damage to a vehicle from non-collision events but does not specifically address vehicles owned by customers. Business Property Insurance protects the assets of the business, such as equipment and inventory, but does not extend to vehicles in the custody of the business. Therefore, Garagekeepers Insurance is the most strategic choice for Joe Motors to maintain and enhance customer goodwill.